The active power of plants

Bringing dermocosmetic expertise into everyone’s everyday life..

At a time when consumers are looking for skincare that is effective, reassuring and accessible, Laboratoires Vendôme is evolving its brand to reaffirm what makes it unique: dermocosmetic expertise rooted in high tolerance and the power of plant-based active ingredients.

From this ambition comes a guiding idea: making the standards of expert skincare desirable and accessible to as many people as possible. A vision that supports the launch of new ranges dedicated to face care, body care and intimate hygiene.

This evolution takes shape through a more contemporary and impactful identity. The design clarifies the product offering, makes the benefits easier to understand and highlights Laboratoires Vendôme’s expertise, without losing the simplicity that makes the brand feel approachable.

With its signature “French dermocosmetics within everyone’s reach,” the brand establishes a distinctive position in the market: offering a credible alternative to pharmacy skincare brands through mass retail. A brand that brings together expertise, trust and accessibility.