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La Poste Groupe makes proximity resonate as the unifying force of an entire group.

As it launches its strategic plan, “La Poste 2030: Committed to You,” La Poste Groupe is evolving its identity to give a more contemporary expression to what has always defined it: proximity.

From this ambition comes a simple idea: to make visible what connects all of its businesses, employees and customers. A form of proximity that goes beyond having a presence across the country, and is expressed every day through the connections built with the people of France.

This vision takes shape through a more expressive and unifying identity. The iconic bird, recognized by all, has been carefully redrawn to create greater impact and adapt to contemporary uses. Around it, a vibrant and colorful visual world reflects the diversity of the Group’s expertise while strengthening its overall coherence.

With this new identity, La Poste Groupe is establishing a brand that is more distinctive, more legible and more human. A brand that makes proximity resonate as the common foundation of its commitments and its businesses.