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"Fluctuat Nec Mergitur"
Ville de paris
ISIPCA
Art, Senses, Science
TRENDS & INSIGHTS / BRAND STRATEGY / IDEATION / CORPORATE BRANDING / MOTION DESIGN / EXPERIENCE / IDENTITY / EXPERIENTIAL BRANDING / VERBAL IDENTITY / SENSORY BRANDING / UI
ISIPCA, where science and creativity resonate together.
Founded more than 50 years ago at the initiative of Jean-Jacques Guerlain, ISIPCA has established itself as an international reference in the fields of fragrance, cosmetics and flavour. The challenge was to evolve its expression to support a new generation of creators, while remaining true to its heritage of excellence.
We translated this ambition into a brand platform that celebrates this dual culture, where science and sensoriality fuel one another to imagine the experiences of tomorrow.
To bring this vision to life, the visual identity is built around the notion of a sillage — a trail or trace left behind. A graphic territory that makes the invisible visible: emotions, memories and sensations. Defined by a signature palette of reds and white, expressed through monochromatic shades, the identity creates a language that is both sensory and precise, while remaining instantly recognisable.
ISIPCA is strengthening its international reach and affirming its role: to educate scientific creators capable of bringing tomorrow’s sensory experiences to life.
”This work, developed through close collaboration with ISIPCA’s academic teams, faculty and students, reveals a more distinctive, contemporary brand that is deeply connected to its time. It opens a new chapter for ISIPCA, reaffirming its role as a leading reference in a rapidly evolving sensory world.”
Ingrid Kuhn, Managing Director of Carré Noir
