We design branded experiences that drive emotional resonance.

95% of our purchasing decisions are driven by emotions. Brands that create emotional resonance deliver lasting performance. At Carré Noir, brands are told and visualised; great brands are felt.

Emotional Resonance: The Engine of Performance

Emotional resonance is born from a cultural connection.

Brands resonate when they capture the transformations shaping their time. Our role is to observe society — data, insights and emerging signals — to inform sound strategic decisions rooted in a genuine understanding of audiences.

Emotional resonance is built through hyper-distinctiveness.

Every brand has a unique character with emotional potential. But in saturated environments, that potential only matters if it is activated. We uncover what makes each brand incomparable and what it changes in people’s lives, creating strong and lasting resonance.

Emotional resonance demands creative excellence.

Emotional resonance is built over time. Thinking in terms of branded experiences means putting creativity at the service of emotion at every interaction. We bring together the full spectrum of branding expertise to design bold, meaningful experiences that create lasting connections with audiences.

Think.

Trends & Insights / Customer Journey / Social Listening / Brand Strategy / Ideation / Brand Architecture

Craft.

Corporate Branding / Motion Design / Customer Branding / Physical Experience / Experiential Branding / Verbal Identity / Sensory Branding / Conscious Responsible Design / UX / CX / UI

Engage.

Governance and support for leaders and organisations / Employee Value Proposition / Employer Experience / Transformation & Learning Programmes

Measure.

Testing / Customer Feedback

The Story of an Iconic Agency

1973, the beginning

Four creatives gather around a kitchen table. Gérard Caron, Michel Alizard, Michel Disle and Jean Perret do not yet know that they are about to transform design in France. Known as the “Musketeers of Design,” and soon joined by Roger Saingt, they establish Carré Noir, France’s first design marketing agency.

Through the years

From François Mitterrand’s presidential tree to the Lotus flower, from Le Bon Marché to Auchan, Carré Noir brings global branding to the French market: new disciplines, new expertise, new horizons.

The roar
of the lion

Following its acquisition in 2001, Carré Noir becomes Publicis Groupe’s global strategic design agency. A new era begins for an agency born from the visionary spirit of its four founders.

The Story of an Iconic Agency

1973, the beginning

Through the years

The roar
of the lion

Following its acquisition in 2001, Carré Noir becomes Publicis Groupe’s global strategic design agency. A new era begins for an agency born from the visionary spirit of its four founders.

Lydie Chailloux

Deputy Managing Director, Strategy

Jean-philippe Chavatte

President

Ingrid Kuhn

Managing Director

Reza Bassiri

Vice President, Chief Creative Officer

Lydie Chailloux

Deputy Managing Director, Strategy

Jean-philippe Chavatte

President

Ingrid Kuhn

Managing Director

Reza Bassiri

Vice President, Chief Creative Officer

Make brands resonate.

For our clients.

Creating brands with a positive impact, responsible in their messaging and committed to driving meaningful societal transformation.

For our industry.

Practising more responsible communication — equipped with measurable tools and oriented towards positive impact.

Within our agency.

Operating as a responsible organisation, with a focus on diversity, team wellbeing and reducing our environmental impact.

Carré Noir reinvents itself every day, putting its expertise at the service of the world’s most inspiring brands. With more than 130 talented people, the agency continues to cultivate the art of surprise.