Provoke new exchanges

Pullman, experiences that resonate long after the stay.

With 160 years of movement and innovation behind it, Pullman had a distinctive heritage that needed to be reaffirmed in a rapidly evolving hospitality landscape. We reimagined its visual, verbal and experiential identity to reveal what has always been at the heart of its DNA: a place where people, ideas and cultures come together.

The iconic green now interacts with a contemporary neon accent, a geometric identity brings rhythm to the spaces, while immersive photography and a direct tone of voice invite guests to fully embrace the moment.

Guided by the idea of “Provoke New Exchanges,” the brand reaffirms its purpose: to create the conditions for exchanges, experiences and connections that turn a stay into a lasting memory.

This promise comes to life throughout the guest journey. Pullman Portals transform arrival into a true ritual of entry, Pullman xChange turns the hotel into a stage for cultural exchange, while Unexpected Pairings spark unexpected encounters around the table.

Together, these experiences position Pullman as a brand in motion, where every interaction can become a source of inspiration.