
The Bonduelle team unveils its new identity at Bonbonbon
Évènement


As the world’s leading board game publisher, Asmodee needed to bring its corporate brand to life beyond its games and studios. With “Inspired by the players”, we put the community at the heart of an expressive, vibrant and playful identity.
A visual language inspired by gaming and pop culture brings the ecosystem together, while giving each studio the freedom to express its own world.
Asmodee is now a more distinctive, cultural and player-connected brand.

A transformation recognized with a Silver Award at the Grand Prix Stratégies du Design, in the Design – Brand Identity category.
Thank you to the jury and to Stratégies!
