Carré Noir’s leadership team shares its perspective in Stratégies’ Special Design issue

“Our role is to orchestrate the alliance between technological power and human sensitivity.” Jean-Philippe Chavatte, President, and Ingrid Kuhn, Managing Director of Carré Noir, share their perspective in the latest issue of Stratégies Special Design.

The feature highlights a profound transformation in our industry: in just a few months, generative AI has become a structuring force for design agencies. From experimentation and the development of new practices to upskilling teams, the entire creative value chain is evolving.

At the heart of this technological acceleration, Carré Noir’s conviction remains unchanged: “AI can amplify an idea, but it cannot infuse a visual identity with emotion. At Carré Noir, we talk about brands’ emotional resonance — something technology cannot reproduce.”

Journalist: Pascale Caussat