The Bonduelle team unveils its new identity at Bonbonbon

Bonduelle unveils its new identity and reaffirms its leadership in the world of plant-based food with Carré Noir.

“Evolving the visual identity of an iconic brand like Bonduelle is always a balancing act. This new visual expression honours the brand’s heritage and reasserts its natural authority, while embracing a fresh modernity that better showcases the brand’s proposition. Together with Carré Noir, we have created a powerful and distinctive visual language that can guide consumers towards joyful, colourful plant-based meals,” says Céline Barral, Director of Strategy, Brands and Impact at Bonduelle.

With this new identity, the brand opens a new chapter and unveils its platform: “Unleashing the power of plants to better nourish people every day.”