SKEMA unveils its new brand identity

We were present at the unveiling event hosted by SKEMA Business School, bringing together its stakeholders and partners to mark the launch of its new brand identity.

Developed with strategic design agency Carré Noir (Publicis Groupe), the new brand platform reflects SKEMA’s international development and global ambitions. It is built around a new signature: “World-Minded”, expressing a vision rooted in openness to oneself, to others, to ideas and to change.

The transformation is also embodied in a new emblem: an open shield featuring a stylised “S”, referencing the five continents where SKEMA operates.

The result of a co-creation process involving students, alumni, faculty, staff and governance representatives, the new identity aims to combine academic heritage with international openness, while strengthening SKEMA’s appeal to its various audiences.