World-Minded

SKEMA, a brand with a global resonance.

Present across five continents, SKEMA Business School brings together an international community of students, alumni, faculty, researchers and partners. To support the next stage of its development, the challenge was to evolve its brand expression in line with its global ambition, while asserting the distinctiveness of its multi-campus model.

We worked with SKEMA to define a new brand platform, shaped in collaboration with its communities in France and around the world. This new direction is embodied in a signature: “World-Minded.” A philosophy rooted in openness to oneself, to others, to new ideas and to change. Because understanding how the world is changing is not enough: it is also about helping shape it.

To bring this ambition to life, we created a visual identity centred around an open crest, built around a stylised “S” evoking the five continents where SKEMA operates. Bridging academic heritage and a contemporary vision, the new brand territory expresses a truly international presence, supported by a more expressive typeface and a renewed palette of reds.

SKEMA now has a brand that reflects its model: open, international and constantly evolving, able to connect different worlds in order to help shape the ones of tomorrow.