Vertuo Next

Nespresso, a brand whose responsibility resonates with its premium positioning

Carré Noir supported Nespresso in evolving its brand codes to reconcile desirability with responsibility. Together, we reimagined the packaging to reduce its environmental impact while preserving the brand’s premium attributes.

Reduced ink coverage, optimised die-cuts, the removal of polystyrene in favour of biodegradable materials, and the replacement of plastic handles with woven paper: every change was designed to move the brand forward with consistency and purpose.

This approach gave rise to a more understated and essential expression, while remaining just as sensory.

Cette démarche a donné naissance à une expression plus sobre et plus essentielle, tout aussi sensorielle