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The perfect blend
La redoute
Krys
Twice, an Enhanced Experience
Retail / Physical Experience / Customer Journey / Visual Identity / Motion Design / Experiential Branding
As it approaches its 60th anniversary, Krys, in partnership with Carré Noir, unveils its new “Twice” store concept, redefining the customer experience.
Designed to combine healthcare expertise, shopping and innovation, the concept transforms the optical and hearing care store into a place for experience, discovery and advice — designed to appeal to every generation.
A new connection between fashion and healthcare
The new “Twice” concept creates a seamless, free-flowing journey where optical and sunglasses naturally coexist.
With innovative wayfinding and clearly defined spaces, every customer can quickly find their style, whether they are drawn to prestigious brands or the authenticity of the Krys Signature collection.
The new concept is “Twice” from floor to ceiling: on one side, more intimate consultation lounges; on the other, more inspiring displays designed to encourage a genuine sense of shopping.
“With this new concept, our ambition is to transform a purchase that can feel ‘imposed’ into a moment that is ‘chosen’ and enjoyable. We want to offer a desirable experience without ever compromising our credibility as healthcare professionals, which remains the foundation of our legitimacy and our customers’ trust.” Bruno Censier, Krys Brand Director
“The Krys Studio puts the customer experience at the heart of the journey, transforming a healthcare decision into a sensory, memorable and informed experience.”
The spaces dedicated to advisors have also been redesigned, with smoother customer journeys and optimised ergonomics, placing their role at the heart of the relationship and the expertise of the brand
”Our ambition with this new concept is to transform a “necessary” purchase into a moment of choice and enjoyment. The aim is to create a desirable experience without ever compromising our credibility as healthcare professionals, which remains the foundation of our legitimacy and our customers’ trust.”
Bruno Censier, Krys Brand Director.
”“Studio Krys” puts the customer experience at the heart of the journey, transforming the healthcare decision into a sensory, memorable, and informed experience.”
”The spaces dedicated to advisors have been redesigned, customer journeys streamlined, and ergonomics optimized to elevate their role at the heart of the brand’s expertise and customer relationships.”
