Over the counter

Making the icon of relief resonate.

A leading everyday brand for French consumers, Doliprane needed to strengthen its iconic status while making its range easier to navigate on shelf.

Carré Noir supported the brand in redesigning its architecture and packaging system, building on its most distinctive brand assets — in particular its iconic yellow. The work clarifies segmentation by usage, makes it easier for consumers to choose the right product, and strengthens the brand’s presence against competitors.

The result: a simpler, more recognisable and more effective packaging system at shelf. Doliprane reinforces its status as a trusted reference while offering consumers a more intuitive choice experience.