Vivatech: Emotional Resonance at the Heart of Innovation

We were at VivaTech alongside Publicis France, connecting with entrepreneurs and start-ups to exchange ideas and share our perspective.

A conviction championed by Clémentine Segard: in a world saturated with content and accelerated by AI, the real risk is not failure, but failing to make an impact. Homogenization breeds indifference — and indifference comes at a cost. Creating emotional resonance is therefore essential. Because the brands that matter are the ones people feel: brands that make bold choices, assert their individuality, and dare to rise above the average.

VivaTech was also an opportunity to reconnect with the brands we support at different stages of their journey — from strategy to messaging, from identity to experiences. Onepoint, Groupe Caisse des Dépôts, TotalEnergies, Orisha, ENGIE, IMT, École Polytechnique, La Poste Groupe… projects that are coming to life in a wide range of contexts, yet all resonate with the times we live in.

See you next year!